I design products where the value shows up in the details ✢

I believe users should experience the value of a product, not be told about it. That belief shapes how I work: strategic thinking applied to craft, with attention to the gap between what a business wants to communicate and what a user actually feels.

Across nine years as a product designer, I've worked on developer tools, hiring platforms, e-commerce, and edtech — from corporate scale at VTEX to infrastructure automation at System Initiative — designing complex interfaces where the strategy and the surface are inseparable.